Selling video ads? Standardize first
July 31, 2008 · Print This Article
A Web advertising trade group has proposed a new technology standard for digital video commercials so that the fledgling–and potentially lucrative–form of advertising can get off the ground. The Interactive Advertising Bureau, which represents the $21 billion online ad market, said Thursday that it has proposed a new communication standard for digital video ads called VAST, or Digital Video Ad Serving Template. If adopted by the industry, the standard would establish a common protocol between
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